Publicité Wi-Fi : Engagez la bonne audience
Wi-Fi advertising: Engage the right audience
The advertising world is more crowded than ever, making it harder for businesses to truly connect with their target audience. Digital advertising often misses the mark, wasting resources on uninterested viewers. But what if there was a way to guarantee strategic reach, relevant exposure, and measurable results?
The Challenge: Breaking Through the Advertising Clutter
The advertising world is evolving rapidly and becoming saturated with the sheer volume of ads audiences encounter daily. As attention spans diminish,companies face the challenge of effectively reaching their target audiences.
Consumers are bombarded with countless irrelevant, generic ads they simply scroll past and ignore.
From a business perspective, the issue is even more critical. While digital advertising reaches wide audiences, much of this audience is uninterested, leading to wasted marketing efforts.
So, is there a solution that guarantees strategic reach with relevant ads and measurable results?
Wi-Fi Advertising: An Innovative Solution
Well, Relead is what businesses are looking for. With its dedication to innovation, Relead developed a Wi-Fi advertising solution based on proximity marketing, allowing businesses to reach their target audience in a geolocalized way.
According to Boingo Wi-Fi and the Wireless Broadband Alliance, ad engagement on Wi-Fi connection portals is significantly higher than traditional media, with an interaction rate of 100 %compared to just 3,1 % for traditional media.
How it works?
Relead focuses on exposing the customers to ads relevant to them according to their location, as a counter offer of getting free Wi-Fi, creating a win-win situation , and benefiting businesses from another perspective.
Key Benefits:
➡️ Deliver the right ad to the right audience
➡️ Optimize ad timing for greater impact
➡️ Measure campaign performance effectively
Relead’s Tailored Advertising Solutions
Relead offers 5 powerful solutions designed to meet different business goals:
1. Brand Awareness
Is your business new to the market and you want to introduce it to the audience and familiarize them with your services? Then the brand awareness solution is the best fit to reach this goal.
According to a 2022 global survey from Statista5 out of 10 consumers said they would be willing to spend extra for a brand with an image that appealed to them.
🔹 How it works? it begins with identifying your ideal audience, then with our targeted solution we expose your ad to this audience in a location based way. Your ad appears during the Wi-Fi login process (the landing page) and users see the ad before connecting, ensuring maximum exposure.
📌 Best for: This solution is not only essential for companies in their early stages or launching new products or services but also for established businesses aiming to maintain or strengthen their market presence.
2. In-Store Visits & Promotions
Looking to increase foot traffic or promote an exclusive offer?
With Relead’s In-Store Visits & Promotions solution, businesses can attract nearby customers by sharing tailored discounts, special deals, or limited-time promotions.
🔹 How it works? Relead exposes your audience to the targeted ad featuring your store or promotion during the Wi-Fi login process, encouraging their effective reach in close proximity to your business.
📌 Best for: Retail stores, restaurants, event promotions, and service businesses.
App Promotion and Installation
Struggling to get people to download your app? Let’s change that.
With Relead’s App Promotion & Installation solution, users are directed straight to your app download page as soon as they connect to Wi-Fi.
🔹 How it works? Users see your app promotion while connecting and can install it instantly with a single click.
📌 Best for: Mobile apps, e-commerce platforms, loyalty programs, and gaming applications.
4. Website Traffic
Launching a website is one thing; getting traffic is another.
With Relead’s Website Traffic solution, businesses experience an impressive increase of website visitors by redirecting them to a website, product page, or custom landing page when they connect to Wi-Fi.
🔹 How it works? Users are automatically redirected to your website after connecting to free Wi-Fi, driving targeted traffic effortlessly.
📌 Best for: E-commerce sites, service providers, content platforms, and online businesses.
5. Lead Generation
Looking to build your email list and generate quality leads?
With Relead’s Lead Generation solution, businesses can collect valuable user data, such as email addresses and names, during the Wi-Fi login process.
🔹 How it works? Users must enter their details to access free Wi-Fi, and this data is securely collected to serve the purpose of the company.
📌 Best for: Email marketing, customer retention, remarketing strategies, and data-driven campaigns.
Why Choose Relead?
Relead’s Wi-Fi advertising solutions are designed to help businesses achieve their marketing objectives in an efficient and data-driven way. With high audience reach, geolocalized targeting, and measurable results, businesses can maximize their marketing impact like never before.
📢 Ready to take your business to a whole new level and uplift your marketing strategy? 🚀 Start now!
