Amplifying digital impact through proximity advertising
In an ever-evolving advertising landscape, where brands seek more useful, , targeted and measurablesolutions, Relead takes a significant step forward.
We are proud to announce a strategic partnership with 5 Sens Advertising, an agency renowned for its creative approach and its ability to support brands with innovative and effective solutions.
This collaboration perfectly aligns with Relead’s vision: offering advertisers smart Wi-Fi advertising and proximity marketing solutions intelligenteswhile leveragingthe strategic and creative expertise of 5 Sens Advertising.
Together, we strengthen a shared offering based on contextualization, user experience protection, and precise performance measurement.
A Strategic Convergence for Brands
Through this partnership with Relead, 5 Sens Advertising expands its scope by integrating a solution that allows brands to engage audiences at the heart of their real-life behaviors. This approach reflects a controlled proximity strategygrounded in a deep understanding of consumption contexts and everyday life.
The collaboration transforms public Wi-Fi connections into strategic touchpoints.Advertising messages are delivered in a targeted manner to users present in identified locations such as malls, cafés, restaurants, hotels, coworking spaces, and other partner venues, thereby enhancing the impact and relevance of communication..
Proximity is approached as the alignment of location, timing, and content. Campaigns are deployed where audiences are genuinely present and receptive, with messages adapted to the immediate context.
The system relies on precise targeting, including micro-geolocation,, strategic time slots, and creative adaptation according to location, language, and offer. Exposure frequency is carefully managed to maintain user experience quality, in full respect of transparency, consent, and data protection principles.
A Performance-Oriented Solution
Integrating Relead into 5 Sens Advertising’s offerings provides a structured lever to optimize marketing performance through measurable, controllable mechanisms fully integrated into existing communication ecosystems.
➡️ Precise, contextual targeting: Campaigns activated only in selected locations at the moment of Wi-Fi connection, when audience receptivity is highest.
➡️ Seamless, non-intrusive experience: Formats integrated naturally into the user journey without disruption or saturation, promoting qualitative exposure.
➡️ Data-driven management: Detailed indicators such as impressions, display rates, clicks, redirections, and conversions allow continuous optimization.
➡️ Local anchoring: Communication targeted at daily audience touchpoints, boosting consideration and intent to act.
➡️ Coherent omnichannel integration: Coordination with existing platforms (digital platforms, CRM, social media, search campaigns) ensures strategic continuity.
➡️ Responsible, compliant framework: Respect for regulatory frameworks and data protection standards ensures ethical and transparent usage.
Use Cases and Activation Scenarios
The solution allows the deployment of campaigns according to real-world behaviors and local contexts, based on multiple segmentation logics:
♦️ Immediate proximity: Presence in venues frequented by the target audience to drive direct traffic to the point of sale.
♦️ Geographical variations: Tailoring messages to regional, seasonal, and contextual specificities.
♦️ Demographic profiles : Adapting content according to dominant audience profiles in each venue.
♦️ Behavioral patterns : Contextualization based on environment and moment of connection.
♦️ Thematic audiences : Targeting built around interests inferred from specific locations and their usage patterns.
Client Benefits
This partnership delivers clear value for advertisers:
🟦 High-value local campaigns deployed in controlled, relevant contexts.
🟦 Traceable and optimizable ads powered by reliable operational data.
🟦 Respectful user experience aligned with actual behavior patterns.
🟦 Fast implementation supported by the expertise of 5 Sens Advertising and a network of qualified partner locations.
Conclusion
We are proud to formalize our partnership with 5 Sens Advertising, a key step in advancing our vision for proximity-based communication. This collaboration allows us to combine our technology with creative and strategic approaches focused on relevance, measurement, and meaningful brand-audience relationships.
With Relead, every connection point becomes an opportunity for targeted, coherent, and high-performing communication — enhancing the impact of the campaigns deployed by our partners.
For Agencies Looking to Elevate Their Offering
At Relead, we collaborate with agencies seeking to bring their clients more innovative,, targeted, and measurable advertising solutions.
Agencies interested in integrating Wi-Fi advertising, intelligent proximity marketing, or data-driven activation into their service portfolio are welcome to connect with us.
👉 Get in touch to explore a partnership : Contact
